Author name: Sharjeel Ahmad

In Singapore’s business culture, Chinese New Year is more than a festive break — it is a key moment for relationship building. Thoughtful corporate CNY gifts Singapore companies choose often reflect appreciation, professionalism, and long-term partnership values.

As Chinese New Year celebrations continue to evolve, festive food traditions are also seeing meaningful changes. In recent years, consumers have shown growing interest in premium ingredients, refined flavours, and thoughtfully crafted products. This shift is especially visible in the rising popularity of modern Chinese New Year cookies. The trending CNY cookies 2026 landscape reflects a balance between tradition and innovation, offering insights into how tastes are changing ahead of the upcoming festive season.